I developed the entire VISUAL identity for a fledging food delivery brand that targets community-buildings in the United States. Through thorough market research, I provided strategic guidance on positioning the brand. We emphasized the brand's environmentally responsible practices, positive social impact, and direct financial benefits for customers. After a two-month collaborative process with the CEO and key stakeholders, I created a comprehensive brand guidelines document, including the visual identity, brand voice, and brand assets. Additionally, I designed promotional marketing assets for social media, paid ads, and the delivery bag.