I worked as a Creative Strategist at ecoligo GmbH, a leading German impact investment platform for solar energy, where I led the creation of marketing assets, including videos, ads, brochures, and email designs across all market segments. I directed freelance designers, managed resources, and refined the brand’s visual identity through iterative testing and data-driven campaign evaluation. By aligning the creative strategy with the company’s vision, I ensured impactful storytelling, spearheaded the visual direction for the Series A fundraising campaign, and expanded our creative resources.
Awareness Phase (Top-Funnel)
1. Researched target audiences: socially conscious investors, ESG-focused professionals, and impact-driven millennials.
2. Defined audience pain points: “How do I invest my money to generate returns while creating a real impact?”
3. Developed a compelling UPV:
"With ecoligo, you invest in a better world – promote solar energy, change lives, and secure attractive returns."
MID-FUNNEL:
SimplifyING Investment While Highlighting Individual Impact
(SOCIAL MEDIA PAID ADS CAMPAIGN)
LOWER FUNNEL
Visuals for “Solar Projects Ready to Be Invested & Instagram Stories - Lower Funnel (Conversion-Focused).
I DIRECTED freelancers worldwide to create visual content, including photos and videos showcasing the COMMUNITIES POSITIVELY impactED BY our solar projects. Additionally, I managed freelance designers, built AN EXTENSIVE visual content librarY, and consistently improved marketing ad concepts to reach NEW INVESTORS FROM THE lower funnel.
