The debut fragrance, Palerme, captures the essence of an evening stroll along Spiaggia di Mondello in Palermo. This perfume is a beautiful blend of neroli, mandarin, bergamot, pistachio, geranium, and other carefully selected high notes that hold the secret of its exotic scent. I

I have led the development of the concept, brand, product, tone of voice, and visual identity. My responsibilities also include creating design and branding materials and curating marketing content for social media and advertising channels.